A luxurious collection of Goyard-style handbags in various colors and patterns, including classic black, deep burgundy, and navy blue, with a text overlay reading 'The Ultimate Guide to Best Goyard Bags: Styles, Sizes, How to Choose the Right One

The Ultimate Guide to Goyard Bags: Styles, Sizes, and How to Choose the Right One

Goyard bags are known for their timeless design, lightweight construction, and instantly recognizable chevron canvas. From the iconic St. Louis tote to everyday carry styles, choosing the right Goyard bag depends on size, lifestyle, and how you plan to use it. Whether you are a seasoned collector or making your first foray into the world of the "Goyardine" monogram, understanding the nuances of their silhouettes is essential.

This guide breaks down the most popular Goyard bags, their sizes, and curated selections to elevate your wardrobe.

Why Goyard Bags Remain a Luxury Icon

A high-fashion street style shot featuring a person in a structured olive green wool coat and long black leather gloves, elegantly holding a classic Goyard Senat clutch bag with the signature hand-painted chevron pattern

For over two centuries, Goyard has maintained an aura of exclusivity that few houses can match. Unlike brands that rely on heavy logos or seasonal trends, Goyard’s appeal lies in its heritage and discreet luxury.

The secret is the Goyardine canvas. Created in 1892, this hemp, linen, and cotton blend is coated for durability, making it water-resistant and incredibly lightweight. It offers a practical solution for those who want a high-end aesthetic without the physical weight of traditional leather. This "quiet luxury" appeal ensures that a Goyard piece never goes out of style, retaining its value and relevance for decades.

The Most Popular Goyard Bags Explained

The Goyard St. Louis Tote

The St. Louis is arguably the most searched and recognizable bag in the Goyard catalog. Originally designed as a beach tote, it has become a staple of everyday luxury thanks to its functional, reversible design. Its popularity stems from its effortless versatility—it can be folded flat for travel or filled to the brim for a busy day in the city.

A grid display of four Goyard Saint Louis tote bags in diverse colors: forest green, classic black with brown trim, deep burgundy, and signature black with tan leather handles, each featuring the iconic hand-painted Goyardine chevron pattern and matching removable pouch

For those looking to add this staple to their rotation, you can find a variety of Goyard St. Louis tote bags that fit seamlessly into a modern wardrobe. Exploring a curated women’s Goyard tote collection is the best way to see how the different colorways—from classic black to vibrant sky blue—can transform an outfit.

St. Louis PM vs GM: Which Size Is Right?

Deciding between the two primary sizes is the most common dilemma for buyers.

  • PM (Petit Modèle): Ideal for daily essentials. It comfortably fits a laptop, a makeup bag, and a wallet, making it the go-to for errands or a casual brunch.

  • GM (Grand Modèle): This is the ultimate carry-all. Its larger dimensions make it perfect for travel, gym gear, or use as a sophisticated work bag.

    An infographic titled 'Goyard St. Louis Sizes' comparing two yellow Goyardine tote bags: the St. Louis PM (Petit Modèle) measuring 13 by 11 by 6 inches, and the larger St. Louis GM (Grand Modèle) measuring 15.5 by 12.5 by 7.5 inches

Choosing the right scale ensures the bag complements your frame and your daily needs. You can further compare these dimensions within the HolloStyle category, or browse specific sizes in the HolloLadies category.

Goyard Tote Bags for Everyday Use

The Goyard tote has transitioned from a niche luxury item to a global icon of productivity and style.

  • For Work: The structured yet flexible nature of the Goyardine canvas protects documents and tech.

  • For Travel: Its ability to fit in a suitcase without losing its shape makes it the premier "extra bag" for international trips.

  • For Casual Luxury: Even paired with simple denim and a white tee, a Goyard tote bag signals an appreciation for craftsmanship.

Choosing the Right Goyard Bag for Your Lifestyle

A side-by-side comparison of luxury Goyard bags in use: on the left, a woman in tan trousers stands with a Goyard Saint Louis tote resting on a silver Rimowa suitcase; on the right, a man in a navy blazer and grey trousers walks along a city street carrying a Goyard Ambassade briefcase

Before making your selection, consider how the bag will serve your routine:

  • Work: Look for deeper tones, such as Navy or Black/Tan, that hide wear and maintain a professional edge.

  • Travel: Prioritize the GM size for its sheer volume and shoulder comfort.

  • Everyday Carry: The PM size offers better security and ease of movement in crowded spaces.

  • Gift-Worthy Luxury: Vibrant colors like Dark Green or Yellow are perfect for those who want their accessories to make a statement.

Where to Shop Curated Goyard Bags Online

Product display for the Goyard Saint Louis GM bag in Black and Tan, highlighting its reversible Goyardine fabric construction, two leather handles, and a removable inside pocket.

Navigating the pre-owned and curated luxury market requires a trusted eye. Rather than browsing endlessly through unverified listings, curated luxury selections make it easier to find the right style, size, and color with confidence.

Goyard Bags as a Long-Term Style Investment

A Goyard bag isn't just a purchase; it’s an investment in longevity. Because the designs rarely change, they don't suffer from the "dated" look that plagues other houses. When you factor in the cost-per-wear, a durable, lightweight Goyard bag often proves more valuable than several lower-quality alternatives. It is a testament to the philosophy that true style is timeless.

Conclusion

A curated collection of luxury Goyard bags in various sizes and colors, featuring the Saint Louis tote in classic black and tan, an orange Anjou mini tote, a grey Petit Flot bucket bag, and a large Saint Louis GM with unique pink and tan script lettering.

Whether you’re discovering Goyard for the first time or refining a luxury collection, understanding styles and sizes makes all the difference. Explore thoughtfully curated Goyard selections designed for modern lifestyles.

Shop Goyard at HolloLadies | Shop Goyard at HolloStyle

This timeless St. Louis PM Dark Green handbag is the perfect blend of heritage and modern utility.

Back to blog

Leave a comment

Please note, comments need to be approved before they are published.

You might also enjoy

View all
1 3
View all